"So are we just gonna ignore the bear?"
Whether you've seen Ari Aster's Midsommar or not, one can't deny that A24 has the utmost faith in their own movies, and we highly admire them for that. Using Midsommar as an example, A24 recently released the film in hundreds of theaters despite the film having unmistakably low levels of mass appeal. The company consistently shows that they're willing to take a chance on risky cinema and the world is a better place for it.
Speaking of things that make the world a better place, A24 is celebrating the movie's memorable furry character with a limited edition "Bear in a Cage" toy that's featured in a rather special new commercial.
Available this week, the 6" x 3" x 4" hand-stained pinewood cage with Midsommar engraving has a resin grizzly figurine inside. He comes wearing a custom hand-stitched flower garland and mini bell.
Check out the toys official promo commercial below!