Updated: Sep 4
Paramount Pictures and Los Angeles-based apparel company Vixen by Micheline Pitt have announced a licensing partnership for Stephen King’s Pet Sematary property for apparel and accessories, which kicks off this week with an exclusive collection that's now available for immediate purchase.
Taking inspiration from 1950s bad girls, vintage aesthetic, and 80’s flair, Micheline launched Vixen to showcase her creative talents, as well as her ability to create high-quality fashion to showcase the female form no matter the size.
"We have an amazing collection of apparel and accessories inspired by both of the feature films which are based on the iconic 1983 Stephen King novel Pet Sematary," said Vixen CEO Micheline Pitt. "Each collection, like the films on which they are based, has its own story to tell, and its own style, and as the first female owned horror/genre company to have ever licensed a horror property, we’re excited to celebrate Pet Sematary through fashion."
“Both collections, for 1989’s Pet Sematary and the 2019 film, feature distinct color stories pulled from the characters in them," continued Pitt. "For the 1989 film, the character of Gage and his blue outfit have been used as the core color in the novelty print for the collection, and for the 2019 release, we employed the colors and stories from the film’s promotional art. I really loved the idea of making something graphic, but also quite haunting, and as a fan of the franchise I think we successfully created pieces authentic to both films, but also entirely original."
As for the continued expansion of Vixen by Micheline Pitt, an apparel company with a global consumer base which has grown exponentially since its founding in 2016, Pitt offered, "This is just the beginning of several collaborations with not only the illustrious Paramount Pictures and Lourdes Arocho’s amazing team, but with other prestigious studios which we will be working with in the future. Our sister brand La Femme en Noir, which I co-own along with Lynh Haaga, will also be announcing some fantastic film franchise collections coming soon that are absolutely incredible."
Preview the Pet Sematary collection below and visit the Vixen by Micheline Pitt official website for more information.